M&M is a pioneer in electric car sector and has already penetrated in the hatchback and sedan markets with its electric cars named e2O and eVerito respectively.

E-Alfa Mini is a complete three-wheeler specifically designed for Indian conditions with 4+1 person seating capacity. It is more durable and tough than any other rival model available in this class. E-Alfa Mini has a longer wheelbase with powerful brakes. Moreover, it's a complete solution for reducing pollution. The model will be manufactured in the company's Haridwar-based facility.

At the launch event, Mahesh Kulkarni, M&M's commercial vehicles marketing vice-president said, “We are targeting a sale of 10000 units per month. I also think that as per National Electric Mobility Mission Plan (NEMMP) 2030 country will be more dependent on electric vehicles.”

Mahindra also is offering 'Mahindra ka Bharosa', a finance scheme in which an end user has to pay a down payment of just Rs 59,000 and EMIs of Rs 6,800. Along with this scheme, the end user will also be provided with an additional warranty of 1 year and first time free battery replacement.

Kulkarni further informed that other companies operating in the electric rickshaw market were providing a warranty of just 6 months, and they also didn't have the same brand value as Mahindra.

Mahindra is also offering a unique scheme called Uday for its customers who avail finance facility. In this scheme, the driver gets a free accidental death insurance worth Rs 10 lakh.

With a 1000w motor and 120Ah-48V battery, Mahindra e-Alfa Mini will run 85 kms on full charge and can be charged domestically in 5 hours of time duration. The company will also provide a fast service within 60 minutes to 4 hours of time on regular basis in case of breakdown of vehicle.

E-Alfa Mini has been launched at a price of Rs 1.27 lakh (ex-showroom Kolkata).